Privacy Policy

Last Updated: June 16, 2026

AM / PM THEORY (“AM/PM THEORY,” “we,” “us,” or “our“) operates https://ampmtheory.com (the “Site“). We are committed to protecting your personal information with the same care we apply to our formulations. This Privacy Policy explains what we collect, how we use it, with whom we share it, and the choices available to you.

By visiting our Site or placing an order, you acknowledge this Privacy Policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

We collect information in two primary ways: information you provide directly, and information collected automatically when you use our Site.

1.1 Information You Provide

When you create an account, place an order, subscribe to communications, or contact us, we may collect:

  • Identity & contact details: full name, email address, and phone number
  • Order & fulfillment details: shipping address, billing address, and delivery instructions
  • Payment-related information: payment method type and transaction identifiers processed through our secure payment gateways (we do not store full credit or debit card numbers on our servers)
  • Customer support communications: messages, attachments, and correspondence with our team
  • Marketing preferences: newsletter opt-ins and communication choices

1.2 Information Collected Automatically

When you browse or interact with our Site, we and our technology partners may automatically collect:

  • Device & browser data: IP address, browser type, operating system, device identifiers, language settings, and referring URLs
  • Usage data: pages viewed, time on page, click paths, cart activity, and session behavior
  • Cookies & similar technologies: session cookies, preference cookies, analytics cookies, and advertising cookies
  • Tracking pixels & ad tags: including technologies used for Meta (Facebook/Instagram), TikTok, and other performance marketing platforms to measure campaign effectiveness and deliver relevant advertising

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Site functionality, including checkout and cart performance.

2. How We Use Your Information

We use personal information for legitimate business purposes, including:

  • Order fulfillment: processing purchases, preparing your order, and coordinating delivery of your AM/PM THEORY products
  • Payment processing: authorizing and completing transactions through secure third-party payment processors
  • Customer support: responding to inquiries, resolving issues, and providing post-purchase assistance
  • Transactional communications: sending order confirmations, shipping updates, delivery notifications, and account-related messages
  • Marketing & retention: delivering newsletters, ritual guides, product updates, and promotional offers where permitted by law and your preferences
  • Advertising & analytics: measuring Site performance, optimizing campaigns, and delivering targeted ads through platforms such as Meta and TikTok
  • Security & fraud prevention: detecting suspicious activity, protecting accounts, and safeguarding our customers and business
  • Legal compliance: meeting tax, accounting, regulatory, and law-enforcement obligations

3. Third-Party Data Sharing

We do not sell your personal information. We share information only as necessary to operate a premium e-commerce experience:

3.1 Order Fulfillment

To fulfill your order, we share relevant order data (name, shipping address, contact details, product selections, and order identifiers) with authorized service providers who assist in preparing and delivering your order, under strict contractual confidentiality and data-processing obligations.

3.2 Service Providers & Technology

We use trusted service providers that support Site operations, including:

  • E-commerce platform and related commerce tools for cart, checkout, and order management
  • Payment processors such as Stripe and PayPal
  • Shipping carriers & logistics tools for label generation, tracking, and delivery services
  • Email & marketing platforms for transactional and promotional communications
  • Analytics & advertising partners including Meta and TikTok measurement tools

3.3 Legal & Business Transfers

We may disclose information when required by law, court order, or governmental request, or to protect rights, safety, and security. In the event of a merger, acquisition, or asset sale, customer data may transfer as part of that transaction, subject to continued privacy protections.

4. Data Retention & Security

4.1 Retention

We retain personal information only as long as necessary for the purposes described in this Policy, including:

  • Order records: typically retained for up to 7 years for tax, accounting, and dispute-resolution purposes
  • Marketing data: retained until you unsubscribe or request deletion, subject to legal exceptions
  • Support records: retained as needed to resolve inquiries and improve service quality
  • Analytics data: retained in aggregated or de-identified form where possible

4.2 Security Measures

We implement commercially reasonable safeguards, including SSL/TLS encryption for data in transit, restricted access controls, secure hosting environments, and vendor due diligence. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

5. Your Rights & Choices

Depending on your location, you may have rights regarding your personal information.

5.1 All Customers

  • Access & correction: request a copy of personal data we hold or ask us to correct inaccuracies
  • Marketing opt-out: unsubscribe from promotional emails using the link in any marketing message
  • Cookie controls: adjust browser settings or use platform ad preference centers

5.2 California Residents (CCPA/CPRA)

California residents may have the right to know, access, delete, correct, and opt out of certain data uses, including “sale” or “sharing” as defined under California law. To submit a request, email info@ampmtheory.com with the subject line “California Privacy Request.” We will verify your identity before fulfilling requests.

5.3 EEA/UK Residents (GDPR)

If you are located in the European Economic Area or United Kingdom, you may have rights to access, rectify, erase, restrict processing, object to processing, and data portability. Where processing is based on consent, you may withdraw consent at any time. You also have the right to lodge a complaint with your local supervisory authority.

5.4 How to Exercise Your Rights

Email us at info@ampmtheory.com with:

  • Your full name and email associated with your order/account
  • The specific right you wish to exercise
  • Any relevant order number (if applicable)

We respond to verified requests within the timeframes required by applicable law.

6. International Transfers

Your information may be processed in the United States and other countries where we or our service providers operate. We take appropriate measures to protect data transferred internationally in accordance with applicable legal requirements.

7. Children’s Privacy

Our Site and products are intended for adults. We do not knowingly collect personal information from individuals under 16. If you believe a minor has provided us data, contact us and we will promptly delete it.

8. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date above reflects the most recent revision. Material changes will be posted on this page.

9. Contact Us

For privacy questions or requests:

AM / PM THEORY
Email: info@ampmtheory.com
Website: https://ampmtheory.com